AMERICAN ORGANIZATION FOR NURSING LEADERSHIP (AONL) FOUNDATION

 

One of my current clients, the AONL Foundation required an inventive approach. A few years ago, a brand identity had been established, with fairly strict rules and guidelines, but their team wasn't able to implement the look and feel effectively. I worked with the Executive Director to establish a language within the existing framework to tell the story of their successes and challenges over the past year, selecting photography that would evoke a strong feeling of seeing light illuminating the subject, letting their audience feel as though we were coming out of the darkness of quarantine stronger and more hopeful.